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Sunday 28 April 2013

Business Sutra by Devdutt Pattanaik

‘As is belief, so is behavior, so is business. This is business sutra, a very Indian approach to management.’

This line captures the very essence of the book.

Devdutt Pattanaik's latest book, Business Sutra - A very Indian approach to management, combines Indian mythology and business and makes the reader delve into a business approach that is very Indian. The author argues that despite its veneer of objectivity, modern management is rooted in Western beliefs. Hence, the approach is goal-oriented, obsessed with objectives, milestones, and targets. By contrast, Business Sutra is gaze-oriented. Great value is placed on the practice of darshan: how we see the world and our relationship with Lakshmi, goddess of wealth.

The blurb says:

Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi—a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi—a playground where everyone is happy.

Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast- changing, and increasingly polarized world.

The book is divided into three sections: 'Introduction', 'From Goal to Gaze' and finally 'Business Sutra'. I found the first two sections a bit cumbersome. But once you are through it, you get into the flow of the book. The author's writing style is detailed, crisp and there are no loose ends. The content of the book is well complimented by illustrations and drawings. The book is not the kind that can be rushed upon; instead, it should be read slowly - a few sutras at a time. I seriously thought that 10 days given by blogadda, to read and review this book were not enough. In fact, I want to re read this book at my own pace sometime soon. The beauty of the book is that, you don't have to read the book in any chronological order. You can start with any sutra and there will definitely be something to learn from it.

The author has not only explained each and every sutra, but has also dwelled on how they are valid in the current business scenario. It is a very well researched and well written book. You don't have to be from a business background to read and understand this book. The author's writing style is simple, lucid and easily understandable. While reading this book, you will be able to relate to a lot of scenarios presented in the book. In fact, the way you see business and life will change.

If you love to read book based on mythology, you can't miss this one. It needs a bit of patience to read it but, it is well worth it.

This review is a part of the biggest Book Reviews Program. for Indian Bloggers. Participate now to get free books! Thank you Blog adda for giving me the opportunity.

Thank you for stopping by. Cheers!

1 comment:

  1. sounds like a wonderful book and useful for people interested in businesses


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